Türkiye Nation Branding Forum
At TIM SHOW CENTER on 16-17 December 2022
Türkiye, a country that has been home to great civilizations for thousands of years, embarks on a new journey with its rich legacy and values.
ABOUT
About the Türkiye Nation Branding Forum
Türkiye, a country that has been home to great civilizations for thousands of years, embarks on a new journey with its rich legacy and values.
About the Türkiye Brand Office
As part of its mandate and mission, the Presidency’s Directorate of Communications carries out and coordinates the necessary activities to strengthen the Türkiye brand and increase its recognition abroad.
VENUE
TIM Show Center
TIM Show Center
Address
Büyükdere Caddesi Derbent Mevkii (Next to Darüşşafaka Campus) Maslak 34457-Sarıyer/İSTANBUL
Directions
Speakers
Sorted by surname:
Assoc. Prof. Şuay Nilhan AÇIKALIN
Assoc. Prof. Şuay Nilhan AÇIKALIN
Department of International Relations at Ankara Hacı Bayram Veli University
Department of International Relations at Ankara Hacı Bayram Veli University
Muhammed Ömür AKKOR
Muhammed Ömür AKKOR
Author and chef
Author and chef
Dr. Mihriban AKYOL AKIN
Dr. Mihriban AKYOL AKIN
Faculty Member, Beykent University
Faculty Member, Beykent University
Prof. Fahrettin ALTUN
Prof. Fahrettin ALTUN
Director of Communications of the Presidency of the Republic of Türkiye
Director of Communications of the Presidency of the Republic of Türkiye
Assoc. Prof. Ece BABAN
Assoc. Prof. Ece BABAN
Fenerbahçe University Faculty Member
Fenerbahçe University Faculty Member
Malcolm BELL
Malcolm BELL
CEO, Visit Cornwall
CEO, Visit Cornwall
Mehmet BOZDAĞ
Mehmet BOZDAĞ
Producer
Producer
Amora CARBAJAL
Amora CARBAJAL
Head of Brand Office, Peru
Head of Brand Office, Peru
Pelin ÇİFT
Pelin ÇİFT
TV Producer / TV Presenter
TV Producer / TV Presenter
Prof. Nick J. CULL
Prof. Nick J. CULL
Faculty Member, USC Center on Public Diplomacy
Faculty Member, USC Center on Public Diplomacy
Bilal EKŞİ
Bilal EKŞİ
CEO of Turkish Airlines and a member of the Board of Directors
CEO of Turkish Airlines and a member of the Board of Directors
Nur Özkan ERBAY
Nur Özkan ERBAY
Head of the Türkiye Brand Office, Directorate of Communications of the Presidency of the Republic of Türkiye
Head of the Türkiye Brand Office, Directorate of Communications of the Presidency of the Republic of Türkiye
Yusuf ERİM
Yusuf ERİM
Editor at Large, TRT World
Editor at Large, TRT World
Doğan EŞKİNAT
Doğan EŞKİNAT
International Media Coordinator of Presidency Directorate of Communications
International Media Coordinator of Presidency Directorate of Communications
Timuçin GÜLER
Timuçin GÜLER
Director General of Promotion of the Ministry of Culture and Tourism Republic of Türkiye
Director General of Promotion of the Ministry of Culture and Tourism Republic of Türkiye
Assoc. Prof. Oğuz GÜNER
Assoc. Prof. Oğuz GÜNER
Presidency's Directorate of Communications, Head of Public Diplomacy Department
Presidency's Directorate of Communications, Head of Public Diplomacy Department
Uğur GÜNEŞ
Uğur GÜNEŞ
Actor
Actor
Muhterem İLGÜNER
Muhterem İLGÜNER
Director of Brand Finance Türkiye
Director of Brand Finance Türkiye
Prof. Ahmet KALA
Prof. Ahmet KALA
Istanbul University Faculty Member
Istanbul University Faculty Member
Assoc. Prof. Kılıç Buğra KANAT
Assoc. Prof. Kılıç Buğra KANAT
Penn State University Faculty Member
Penn State University Faculty Member
Ambassador Murat KARAGÖZ
Ambassador Murat KARAGÖZ
Ministry of Foreign Affairs Republic Of Türkiye, Director General of Information
Ministry of Foreign Affairs Republic Of Türkiye, Director General of Information
Ambassador Erdoğan KÖK
Ambassador Erdoğan KÖK
Special Advisor for EXPO 2023
Special Advisor for EXPO 2023
Gustavo KONISZCZER
Gustavo KONISZCZER
Managing Director, FutureBrand Hispanic America
Managing Director, FutureBrand Hispanic America
Dr. İsrafil KURALAY
Dr. İsrafil KURALAY
Producer
Producer
James MARTIN
James MARTIN
Global Associate Director of Marketing, FutureBrand
Global Associate Director of Marketing, FutureBrand
Nigel MORGAN
Nigel MORGAN
University of Surrey
University of Surrey
Rahman NURDUN
Rahman NURDUN
Vice President of the Turkish Cooperation and Coordination Agency (TİKA)
Vice President of the Turkish Cooperation and Coordination Agency (TİKA)
Nail OLPAK
Nail OLPAK
President of Foreign Economic Relations Board (DEİK)
President of Foreign Economic Relations Board (DEİK)
Eduardo Chaillo ORTIZ
Eduardo Chaillo ORTIZ
Global General Manager for Latin America at Maritz Global Events
Global General Manager for Latin America at Maritz Global Events
Dr. Gönül PAKSOY
Dr. Gönül PAKSOY
Gastronomy Expert
Gastronomy Expert
Ali RONAY
Ali RONAY
Chef
Chef
Assoc. Prof. Özge SAMANCI
Assoc. Prof. Özge SAMANCI
Head of Gastronomy and Culinary Arts Department, Özyeğin University
Head of Gastronomy and Culinary Arts Department, Özyeğin University
Somer SİVRİOĞLU
Somer SİVRİOĞLU
Chef
Chef
Prof. Edibe SÖZEN
Prof. Edibe SÖZEN
Rector of Maltepe University
Rector of Maltepe University
Reshad STRIK
Reshad STRIK
Actor
Actor
İpek TEKDEMİR
İpek TEKDEMİR
Policy and Strategic Communication Advisor in the European Parliament
Policy and Strategic Communication Advisor in the European Parliament
Jose Filipe TORRES
Jose Filipe TORRES
Bloom Consulting Founding Partner, CEO
Bloom Consulting Founding Partner, CEO
Dr. Şule ÜRÜN
Dr. Şule ÜRÜN
Turkish National Commission for UNESCO, Assistant Secretary-General
Turkish National Commission for UNESCO, Assistant Secretary-General
Mehmet YALÇINKAYA
Mehmet YALÇINKAYA
Chef
Chef
Duygu YAYGIR
Duygu YAYGIR
Head of the Department of Cultural Services and Creative Industries of the Ministry of Trade Republic of Türkiye
Head of the Department of Cultural Services and Creative Industries of the Ministry of Trade Republic of Türkiye
Salim ZAKHOUR
Salim ZAKHOUR
Communication Strategist and author of “Qatar Communication Strategies”
Communication Strategist and author of “Qatar Communication Strategies”
Assoc. Dr. Burcu ZEYBEK
Assoc. Dr. Burcu ZEYBEK
Doğuş University Public Relations and Promotion Vocational School
Doğuş University Public Relations and Promotion Vocational School
42
Speakers
600+
Participants
8
Panels
6
Presentations
TurkİYE NatIon BrandIng Forum
Forum Program
December 16
Friday
December 17
Saturday
10:00 - 10:10
Nur ÖZKAN ERBAY
Head of the Türkiye Brand Office, Directorate of Communications of the Presidency of the Republic of Türkiye
10:10 - 10:15
Türkiye Nation Branding Forum Promotion Video
10:15 - 10:45
Prof. Fahrettin ALTUN
Director of Communications of the Presidency of the Republic of Türkiye
10:45 - 11:00
Coffee Break
11:00 - 12:10
PANEL 1
Global Trends, Changes, and Transformations in Nation Branding
Moderator: Yusuf ERİM, Presenter, TRT World
Jose Filipe TORRES, CEO, Bloom Consulting
Gustavo KONISZCZER, Managing Director, FutureBrand Hispanic America
Muhterem İLGÜNER, Türkiye Director, Brand Finance
12:10 - 12:30
PresentatIon 1
The Role of Media in Nation Branding: The AA Brand
Serdar KARAGÖZ, Director-General, Anadolu Agency
12:30 - 14:00
Lunch Break
14:00 - 15:10
PANEL 2
Place Branding in a Changing World: The Story of Cities
Moderator: Assoc. Prof. Şuay Nilhan AÇIKALIN, Faculty Member, Ankara Hacı Bayram Veli University
Assoc. Prof. Burcu ZEYBEK, Faculty Member, Doğuş University
Malcom BELL, CEO, Visit Cornwall
Nigel MORGAN, University of Surrey, UK
15:10 - 15:30
Coffee Break
15:30 - 15:50
PresentatIon 2
Commercial Diplomacy Breakthroughs for the Türkiye Brand
Nail OLPAK, President, Foreign Economic Relations Board (DEİK), Republic of Türkiye Ministry of Trade
15:50 - 16:10
PresentatIon 3
Branding in the History of Türkiye: From Stamps to Branding
Prof. Ahmet KALA, Faculty Member, İstanbul University
16:10 - 16:30
Coffee Break
16:30 - 17:40
PANEL 3
Nation Branding and Gastrodiplomacy
Moderator: İpek TEKDEMİR, Policy and Strategic Communication Advisor in the European Parliament
Assoc. Prof. Özge SAMANCI, Faculty Member, Özyeğin University
Dr. Gönül PAKSOY, Gastronomy Expert
Ali RONAY, Chef
18:00
Fire of Anatolia Dance Show
DEC 16
Friday
DEC 17
Saturday
10:00 - 10:10
Nur ÖZKAN ERBAY
Head of the Türkiye Brand Office, Directorate of Communications of the Presidency of the Republic of Türkiye
10:10 - 10:15
Türkiye Nation Branding Forum Promotion Video
10:15 - 10:45
Prof. Fahrettin ALTUN
Director of Communications of the Presidency of the Republic of Türkiye
10:45 - 11:00
Coffee Break
11:00 - 12:10
PANEL 1
Global Trends, Changes, and Transformations in Nation Branding
Moderator: Yusuf ERİM, Presenter, TRT World
Jose Filipe TORRES, CEO, Bloom Consulting
Gustavo KONISZCZER, Managing Director, FutureBrand Hispanic America
Muhterem İLGÜNER, Türkiye Director, Brand Finance
12:10 - 12:30
PresentatIon 1
The Role of Media in Nation Branding: The AA Brand
Serdar KARAGÖZ, Director-General, Anadolu Agency
12:30 - 14:00
Lunch Break
14:00 - 15:10
PANEL 2
Place Branding in a Changing World: The Story of Cities
Moderator: Assoc. Prof. Şuay Nilhan AÇIKALIN, Faculty Member, Ankara Hacı Bayram Veli University
Assoc. Prof. Burcu ZEYBEK, Faculty Member, Doğuş University
Malcom BELL, CEO, Visit Cornwall
Nigel MORGAN, University of Surrey, UK
15:10 - 15:30
Coffee Break
15:30 - 15:50
PresentatIon 2
Commercial Diplomacy Breakthroughs for the Türkiye Brand
Nail OLPAK, President, Foreign Economic Relations Board (DEİK), Republic of Türkiye Ministry of Trade
15:50 - 16:10
PresentatIon 3
Branding in the History of Türkiye: From Stamps to Branding
Prof. Ahmet KALA, Faculty Member, İstanbul University
16:10 - 16:30
Coffee Break
16:30 - 17:40
PANEL 3
Nation Branding and Gastrodiplomacy
Moderator: İpek TEKDEMİR, Policy and Strategic Communication Advisor in the European Parliament
Assoc. Prof. Özge SAMANCI, Faculty Member, Özyeğin University
Dr. Gönül PAKSOY, Gastronomy Expert
Ali RONAY, Chef
18:00
Fire of Anatolia Dance Show
DEC 16
Friday
DEC 17
Saturday
10:00 - 10:10
Nur ÖZKAN ERBAY
Head of the Türkiye Brand Office, Directorate of Communications of the Presidency of the Republic of Türkiye
10:10 - 10:15
Türkiye Nation Branding Forum Promotion Video
10:15 - 10:45
Prof. Fahrettin ALTUN
Director of Communications of the Presidency of the Republic of Türkiye
10:45 - 11:00
Coffee Break
11:00 - 12:10
PANEL 1
Global Trends, Changes, and Transformations in Nation Branding
Moderator: Yusuf ERİM, Presenter, TRT World
Jose Filipe TORRES, CEO, Bloom Consulting
Gustavo KONISZCZER, Managing Director, FutureBrand Hispanic America
Muhterem İLGÜNER, Türkiye Director, Brand Finance
12:10 - 12:30
PresentatIon 1
The Role of Media in Nation Branding: The AA Brand
Serdar KARAGÖZ, Director-General, Anadolu Agency
12:30 - 14:00
Lunch Break
14:00 - 15:10
PANEL 2
Place Branding in a Changing World: The Story of Cities
Moderator: Assoc. Prof. Şuay Nilhan AÇIKALIN, Faculty Member, Ankara Hacı Bayram Veli University
Assoc. Prof. Burcu ZEYBEK, Faculty Member, Doğuş University
Malcom BELL, CEO, Visit Cornwall
Nigel MORGAN, University of Surrey, UK
15:10 - 15:30
Coffee Break
15:30 - 15:50
PresentatIon 2
Commercial Diplomacy Breakthroughs for the Türkiye Brand
Nail OLPAK, President, Foreign Economic Relations Board (DEİK), Republic of Türkiye Ministry of Trade
15:50 - 16:10
PresentatIon 3
Branding in the History of Türkiye: From Stamps to Branding
Prof. Ahmet KALA, Faculty Member, İstanbul University
16:10 - 16:30
Coffee Break
16:30 - 17:40
PANEL 3
Nation Branding and Gastrodiplomacy
Moderator: İpek TEKDEMİR, Policy and Strategic Communication Advisor in the European Parliament
Assoc. Prof. Özge SAMANCI, Faculty Member, Özyeğin University
Dr. Gönül PAKSOY, Gastronomy Expert
Ali RONAY, Chef
18:00
Fire of Anatolia Dance Show
CONTACT
CONTACT
Republic of Türkiye
Directorate of Communications
Address
Kızılırmak Mah. Mevlana Bulvarı
No:144 ÇANKAYA/ANKARA